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AI‑Styled Job Overview (Expert, Authoritative & Trustworthy)
Why this role matters: Trinayan Hospital, one of Nagaon’s well‑known multi‑specialty centres, is scaling ethical healthcare across the district. A Business Development Officer (BDO) is the hospital’s growth engine—connecting patients to services, coordinating health camps, and building community and corporate partnerships that improve access to care.
Using a data‑driven framework, the BDO will map local demand, plan outreach calendars, and measure the impact of each campaign—from OPD awareness drives to tie‑ups with schools, tea estates, MSMEs, and insurers. Success in this role is defined by patient trust (measured through referrals and feedback), ethical marketing (compliant with medical standards), and measurable growth in service utilization.
Trinayan Hospital is equipped with advanced technologies and professional practitioners. The outreach narrative must therefore be evidence‑led: highlight available specialties, explain benefits in simple language, and set the right expectations. As BDO, you’ll collaborate with doctors, nursing, diagnostics, and administration to ensure every promise made in the field is delivered inside the hospital.
Ideal for: Candidates who enjoy field interaction, community building, and analytics; who can think creatively yet operate with process discipline; who speak Assamese/Hindi/English; and who want to grow a meaningful career in healthcare management.
Job Details at a Glance
| Post | Business Development Officer (BDO) |
|---|---|
| Organization | Trinayan Hospital – Health Care & Research Centre |
| Location | NH‑27 Bypass, Borghat, Nagaon, Assam‑01 (District‑wise outreach) |
| Education | Bachelor’s degree (any discipline). MBA/PGDM (Marketing/Healthcare) preferred. |
| Experience | 1–5 years in BD/Marketing/Healthcare preferred. Freshers with strong aptitude may apply. |
| Skills | Communication, negotiation, basic computer skills, report making, local language fluency. |
| Employment Type | Full‑time |
| Work Hours | Day shift; field visits as required |
| Benefits | Performance incentives, training, career growth |
| Contact | Phone: 9401659001 / 9435929001 · Email: HR@TRINAYANHOSPITAL.COM |
Eligibility & Ideal Profile
Education
Minimum graduation. Professional certifications in Sales/Marketing, Hospital Administration, or Digital Marketing will be an advantage. MBA/PGDM is preferred but not mandatory.
Experience
Experience in healthcare marketing, diagnostics, insurance onboarding, pharmacy retail, or community development is valuable. Fresh graduates with demonstrable communication and project skills may be considered.
Core Competencies
- Field outreach planning and execution
- Stakeholder management: doctors, HR heads, school principals, CSR teams
- Presentation & counselling
- Data tracking: leads, conversions, and feedback loops
- Digital basics: WhatsApp Business, CRM sheets, email etiquette
- Languages: Assamese, Hindi, English
What You Will Do (Responsibilities)
- Design a monthly outreach calendar with measurable targets—OPD camps, corporate talks, school awareness sessions, and media visibility.
- Build ethical partnerships with local organizations; draft simple MOUs for health checkups, ambulance support, and wellness packages.
- Coordinate with clinical departments to ensure service readiness before campaigns.
- Generate and nurture leads; maintain a CRM sheet; submit weekly growth reports.
- Plan digital micro‑campaigns using hospital stories, patient education posts, and doctor bytes—approved by compliance.
- Collect patient feedback and route it to quality teams for service improvements.
- Track competitor offerings and propose value‑added services for Trinayan.
Ethics matter: All promotions should be informational and patient‑centric, aligned with medical advertising norms and hospital policies.
How to Apply (Step by Step)
- Prepare a one‑page CV highlighting outreach projects, language proficiency, and growth results.
- Join our verified communities from cricketsaga.com: WhatsApp, Facebook Group, Facebook Page.
- Email your CV to HR@TRINAYANHOSPITAL.COM with subject: Application – BDO‑2025 (Nagaon).
- Keep documents ready: ID proof, marksheets, experience letters, and two references.
- Prepare for a short presentation: “30‑day outreach plan for Nagaon” with metrics.
Tip: Use a simple Google Sheet (or Excel) to track leads by source—health camp, walk‑in, corporate tie‑up, referral. Share weekly snapshots with your reporting manager.
Selection Process & Preparation
Shortlisted candidates will be contacted by HR for telephonic screening followed by an in‑person interview and a practical task (presentation or field plan). Document verification will be conducted before issuing the offer letter.
Interview Focus Areas
- Communication and persuasion in local context
- Ethical marketing in healthcare
- Field strategy and time management
- Data literacy (Excel basics, report writing)
- Scenario questions (handling objections, community tie‑ups)
Preparation Resources
Frequently Asked Questions (FAQs)
- Is this a district‑wise opening?
- Yes. The hospital is building outreach across districts with the base location at Nagaon. You may be assigned local travel as per plan.
- What about salary?
- The job poster highlights incentives for high performers. Final CTC will be discussed by HR based on experience.
- Can freshers apply?
- Yes, if you have strong communication and marketing aptitude. Bring a plan for your first 30 days.
- Is there any fee to apply?
- No. cricketsaga.com does not collect money from candidates. Beware of unofficial agents.
- What languages are useful?
- Assamese, Hindi, and English are preferred for field and hospital coordination.
- How will I know my application status?
- HR will contact shortlisted candidates via phone or email. Stay active in the official WhatsApp/Facebook groups shared above.
About Trinayan Hospital & Local Context
Trinayan Hospital in Nagaon focuses on ethical, patient‑first care supported by modern medical technologies. As a BDO, you represent those values to the community. Your outreach must prioritize accurate information, transparent pricing, and realistic outcomes. Nagaon’s diverse demography—including rural blocks, tea gardens, and small businesses—offers opportunities for preventive camps and awareness programs on maternal health, non‑communicable diseases, and occupational safety.
Partnership ideas include: first‑aid training for schools, wellness talks for MSMEs, screening days for hypertension/diabetes, and tie‑ups with insurance/TPA networks. Always document consent and provide post‑camp follow‑ups for continuity of care.
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